The Brand Of Clothing On Female Consumers By Buying Behavior

In this dissertation, we focus on discovering the influence of the brand of clothing on female consumers by buying behavior in Pakistan. A. Branding Concept The brand for years has been used as a means to differentiate and specify the goods of one producer of the goods of another. Ambler (1992) defines the brand as the promise of the packages of attributes that someone buys and provides satisfaction. The attributes that make up a brand can be real or deceitful, rational or emotional, tangible or invisible. fashion Fashion can be conceptualized as both an object and a behavioral process - fashion object refers to a specific object, such as a specific clothing item, That is to say, dress that can have functional utility as a characteristic, but in general the acceptance of objects occurs due to the quality that the fashion process is characterized by the introduction of a fashionable innovation to a social system composed of potential adopters, First object is adopted by fashion leaders, then diffused through a particular social system and is accepted by a large number of members of that social system and finally the eventual decline in ac ceptance of the fashion object occurs Due to change in popularity of the existing fashion object to a newer one. Name of the brand It shows the origin of the product / product and helps the conscious customers to differentiate the brand or product from their competitors. It also creates consumer awareness about the brand. The main purposeShow MoreRelatedConsumer Shopping Behaviors And Brand / Product Preference973 Words   |  4 PagesReview of Literature Consumer Shopping Behaviors and Brand/Product Preference Consumer shopping preference and behavior have a huge effect on the marketing share and benefit. Studying their shopping orientation is helpful in understanding and targeting the costumer; it could be analyzed based on their reaction on certain brands or products. In the demographic information in all class levels of college students 77.8% are female, 22.2% are male. In addition, 63% said their parents paid for them. (BahngRead MoreConsumers And The Factors Of Environment1340 Words   |  6 PagesThe study is about consumers and the factors of environment which has an impact on them. 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