Critical and evaluative intellectual biography of Jean-Noel Kapferer 3 Essay - 1

Critical and evaluative intellectual biography of Jean-Noel Kapferer 3 articles - Essay Example Although many managers feel that investment in luxury business is one of best ways to remain profitable, they fail to understand the nature of the products and the best way to approach the market to optimize organization profits. Through a series of research based articles, Kapferer eliminates the vagueness that hinders understanding of luxury brands and provides an approach to invest in luxury business by analysing the client behaviour and their purchasing patterns. Through creation of brand awareness, Kapferer has managed to influence the contemporary business strategies. A close analysis of Kapferer’s contribution the design of the luxury brands will show his great influence in the business market. The main area of focus of Kapferer has been in modern business, especially in the branding of luxury brands. He has dedicated a number of his works to the luxury market that for long has become vague, putting the managers at the risk of failure in this market. His strong background in business is linked to his great experience and knowledge in the field of business. Kapferer is MBA holder from HEC Paris and PhD in North-western University in USA. Currently, he serves as a professor as HEC Business school, one of the schools that have won the first position among Europe business school. Overtime, Kapferer has developed the skill of indepth and critical analysis of brands with the aim of providing product design strategies that can be applied in the practical business environment. He has produced a number of books in different languages that have become brand icons in the business environment. His experience as a business consultant in the international business environment has contri buted to his influence in the business environment (Kapferer, 1996). Having identified the vagueness that exists in the understanding of luxury products, Kapferer seeks to provide disambiguation through an in-depth analysis of the factors