Global Retail Business - the Keys to Success Research Paper

Global Retail Business - the Keys to Success - Research Paper Example Modern concepts are important to incorporate into a global retail business strategy. Sustainability is essential in providing the consumer with the feeling that their consumer activities are being done with a sense of responsibility. Using modern technology in marketing concerns will provide a company with both good marketing opportunities and the appearance of modernity with respect to current trends. Creating a branding aesthetic will provide for the association of the product to desirable lifestyles, thus, in turn, creating a demand for the products that fall under that brand. Therefore, the experience within the retail environment must be as pleasurable as the satisfaction of that association. Creating a modern retail strategy requires incorporating a great number of factors into the overall design. When dealing with a global strategy for a retail corporation, regulatory differences between different nations can sometimes impact the potential for success. However, creating success from restrictive regulations can involve creative solutions to problems of legal restrictions that are designed to circumvent those restrictions in a way that creates higher levels of profit from competitors. Engaging the global community means creating ways in which to insert a product and brand into a culture without attempting to change the culture, but with the intent of using their traditions and regulations in ways that enhance the success of the product.